Language expert who makes a living writing, editing and proofing. This wordsmith never says “no” to a gig, so all manner of copy types and topics are written or edited for all forms of media: Video or animation text, advertising in print or online, magazine or journal writing and editing, blogging, social media, branding research and planning, government reports, educational materials and more.

Usually not people who would call themselves “writers or editors.” These users include staff at various levels, in different departments or in different regions/countries, who write emails to customers; create detailed invoices or reports; develop marketing or advertising content for print, apps and websites; blog in the company voice or post updates on social media.

Online or published news sites, pop culture sites, magazines or catalogues that aren’t big enough to afford a solution like Tansa, but still need to ensure consistent style during weekly, monthly, quarterly or even daily publication. There may be only one or two copy editors/designers, multiple stringers (freelance reporters), a managing editor and one or two advertising sales reps, or may scale up but still be smaller than traditional midsize papers.

The concept of Lingofy guides is perfect for ad agencies—or any company that produces content for multiple clients with different needs and many custom terms (product names, slogans).